BMW R nineT. Pure Lifestyle.
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yea BMW really is trying to promote what the bike represents and how your life will change if you buy it. Its a good strategy considering the focus on customization too. It also lets them set the nineT apart from comparable bikes that just aren't the same as the nineT from a lifestyle perspective.
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BMW have always been great marketers
i remember when the R 1200C first came out
the leather jackets.... etc
same kind of thing.... now, the added customization
i can't wait to see how it all unfolks
roland sands involvement, and others
it's going to be very exciting
i remember when the R 1200C first came out
the leather jackets.... etc
same kind of thing.... now, the added customization
i can't wait to see how it all unfolks
roland sands involvement, and others
it's going to be very exciting
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136 Posts
Are they going to come out with a whole bunch of clothing and accessories and other junk to go with the nineT as well? I bet since its a 90 year anniversary bike. Will you guys buy any of the nineT accessories that come out.
They really do.
It's good enough that I actually can't wait for the accessories to come out, having them along with a NineT just seems right, without it I might feel like im missing something
I might get a t-shirt (if it's heavy cotton, black, and relatively discreet), just so I can prove that I've been there, done that, and....
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527 Posts
i agree
we all know that BMW, while an amazing company that builds incredible machines...
has lost BILLIONS OF DOLLARS over the years by not adopting a more "HARLEYESQUE" style of aftermarket market flooding.
shirts
jackets
etc.
even DUCATI knows it can make a lot of money in the AFTERMARKET CLOTHING ARENA
just for a tiny example... BMW has always only had 2 GS t-shirts available at any one time in their catalog... THEY COULD HAVE 15 and sell EVERY SINGLE ONE THEY MAKE
currently, the make 2 polo shirts, blue and black
i ordered them at my dealer
the computer showed 3 of one and 4 of the other REMAINING IN THE WORLD TO PURCHASE. it took me 6 weeks to get them. they are $60.00+ each
that just makes no fiscal sense for BMW
hope that this aftermarket R nineT clothing push is really the start of something for BMW that will stretch across its entire motorcycle line.
I'm not big on paying to advertise for something I just bourght, however I do wear a t shirt that I was given when I purchased My K1200s, and occasionally a cap.I might get a t-shirt (if it's heavy cotton, black, and relatively discreet), just so I can prove that I've been there, done that, and....
I don't mind sporting the BMW logo, but their gear is just so 'weltfremd', not really friendly/cool/inviting ... our BMWMCCVIV had a guest speaker some time ago, a self styled BMW-clubbing-head-honcho-I-take-it-on-my-knees-thanks-time-waster, who didn't mind pulling up an old guy from the audience for wearing a 'NON-official-non-approved-non-OEM-garment' with the BMW logo which he stitched on himself. The voluntary 'logo' police must enjoy having that many Fuhrers alive & kicking at every level of society!
... suffice to say that a country mostly populated by convict's descendants wont feel the need to submit as strongly as perhaps a more sophisticated people plagued by centuries of big-brother-management ....
... suffice to say that a country mostly populated by convict's descendants wont feel the need to submit as strongly as perhaps a more sophisticated people plagued by centuries of big-brother-management ....
My BMW dealer is going to get my bike, but clothing is out of the question.
BMW clothing has the stupidest marketing system on the planet.
National BMW Rallies in Spokane, Redmond, and Missoula and not one stitch of BMW clothing available.
Captive brand loyal audience wanting to spend money!
If I were the marketing director, I would have sent the local dealer an entire train car load of clothing on consignment. He'd have sold the **** out of it.
As it was Aerostitch, Joe Rocket, Alpinstars and others were reaping the lack of BMW clothing.
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I could not agree with you more.
Harley Davidson sells thousands of T-shirts and each one of its dealerships every single day of the year. We all know people who ride around the country and stop at every Harley-Davidson dealer and by the very same shirt just because it has the logo of a different dealership emblazoned on the back. BMW has never understood how to make extra money by selling logo gear. For such smart folks it continues to shock me while they miss the boat on helping to keep the company solvent.
At any given time a dealership might have one shirt with GS on it or one shirt with the S1000 RR on it. Who knows why.
As I remember, when the R1200 C first came out years ago they did have some lifestyle type clothing with leather jackets, etc. I don't remember how well they sold. I know the bikes didn't sell in large quantity.
Will BMW finally change its ways in this situation? It seems highly unlikely.
Even Ducati understands how to make money and logo gear.
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