yea BMW really is trying to promote what the bike represents and how your life will change if you buy it. Its a good strategy considering the focus on customization too. It also lets them set the nineT apart from comparable bikes that just aren't the same as the nineT from a lifestyle perspective.
BMW R nineT. Pure Lifestyle.
Just in case it hasn't been obvious to some, BMW is trying to make Lifestyle a big focus on the NineT.
From their website:
From their website:
Pure passion, pure design, pure riding pleasure. This is what makes the BMW R nineT so essential for the classic enthusiast. Modify, ride, have fun. The nineT leaves nothing to be desired with regard to customization. Design your motorcycle, design your life. One name, one purist lifestyle:
BMW R nineT
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