When I test rode bought my 2020 Pure, I also test rode one of my dream bikes, the last gen. R1200R, as usual loaded with electronics. I had almost bought about a year ago, and regretted not doing so. But test riding both bikes back to back, as
@GapRunr excellently said, the water-cooled boxer lacked character and soul. The R is an amazing bike and (with the OEM hardbags) is a better all-arounder, but the character of the R9T put a huge grin on my face, and that's what I was looking for in my next bike.
Cruise control would be nice for the occasional freeway droning when I need to make time to get somewhere or to get home more quickly during a long trip. A throttle lock will do of course, but electronic cruise control would be a welcome addition. Also,
@PJS, one way cruise control can make a bike safer since you can keep your eyes on the road and other vehicles around you more, not having to constantly check your speedometer.
As for riding modes, I can see it being a plus for the Scrambler and Urban G/S, which riders are more likely to take off-road, but bikes with lower hp (though the boxer is torquey) don't really need rain or urban modes in my opinion. It's when you get to the much higher power bikes, like 150 hp and above, that might need softer throttle response modes, mostly for newer riders. But just because a bike comes with modes doesn't mean you have to use them. You might then grumble that you're paying for stuff you don't want or need, but that's more and more common for many vehicles today, not just BMW motorcycles.